Packaging News

Fusion Forays Into Men’s Grooming With Anthony Brands

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By: TOM BRANNA

Editor

Fusion Packaging and Anthony Brands have partnered to package the recently launched High Performance product trio. Designed using Fusion’s stock Tru collection, the line features a 50ml Vitamin A Facial Treatment, 30ml Vitamin C Facial Serum, and 15ml Continuous Moisture Eye Cream. As part of Anthony Brands’ recent revamp, it was essential that the packages conveyed the premium skin care brand’s message of being “developed for men and borrowed by women,” and the versatile Tru collection paire...

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